US Vice President JD Vance seized on his wife’s bargain maternity dress to score a political point on federal spending, after US Second Lady Usha Vance mocked a New York Times column that analysed the “political symbolism” of her pregnancy wardrobe.In a post on X on Thursday, Vance shared a photo of a receipt showing his wife had bought a $50 Old Navy maternity dress for $8.75 and wrote: “America: meet your next director of the federal budget!”The comment followed Usha Vance’s own swipe at a NYT fashion column by critic Vanessa Friedman titled “The Politics and Power of the Pregnancy Image,” which examined how three prominent women in the Trump administration, the Second Lady, White House Press Secretary Karoline Leavitt, and Katie Miller, wife of Deputy Chief of Staff Stephen Miller, had publicly showcased their pregnancies at roughly the same time.Friedman argued the pattern was deliberate, writing that the women had “created a notably consistent, and somewhat paradigm-shifting, picture of the White House’s family and fertility platform.” She added that Usha Vance, by spotlighting her pregnancy, was doing her job of humanising the Vice President.Usha Vance sharply responded to Friedman’s piece: “Now that we know the political significance of my $8.75 coral maternity dress from Old Navy, can’t wait to hear what the New York Times has to say about my elastic-waistband pants and compression socks,” she wrote on X, attaching the receipt.JD Vance’s federal budget quip framed the exchange as a broader statement on fiscal restraint that fits squarely into the administration’s working-class economic messaging. With household costs remaining a top concern for American voters, the optics of a Vice President’s wife buying an $8 dress, rather than designer maternity wear, reinforce an everyman image the administration has been trying to cultivate.Ironically, JD Vance has been one of the Trump administration’s most vocal champions of American manufacturing, accusing previous administrations of deciding “America would no longer be a manufacturing power” and letting “the rest of the world make the necessary things that we needed for our homes and for our families.” Old Navy, owned by Gap Inc , manufactures the vast majority of its clothing overseas, notably Vietnam, China, Bangladesh, and India.
