Vivek Oberoi has joined a growing list of Bollywood stars seeking personality rights protection. But what are these rights, why are celebs rushing to court, and how does AI fuel the trend?
Vivek Oberoi has joined the growing list of celebrities taking legal steps to protect their personality rights. The actor and entrepreneur has filed a suit in the Delhi High Court seeking to prevent unauthorised use of his identity. Vivek’s plea has put the spotlight back on a growing trend as he joins an A-list club, including Amitabh Bachchan, Aishwarya Rai Bachchan, Abhishek Bachchan, R Madhavan, Anil Kapoor and Karan Johar among others.
But what exactly are these rights, and why has it suddenly become the most sought-after thing in B-Town?
